The Vogue Italia Special Edition bottle debuts at the Toronto Fashion Week
S.Pellegrino is the official partner of the Toronto Fashion Week, that in this occasion has been also chosen as the location for an exclusive event: the launch of the S.Pellegrino Vogue Italia Special Edition bottle, that will be available on the Canadian market until the end of December.
The limited edition of the iconic Vichy bottle dedicated to Vogue Italia is a unique project that celebrates Italian beauty and shows how the S.Pellegrino fine dining experience has become stylishly iconic, just like Italian fashion.
To present this special edition, we created an experience that combined the pleasure of Italian cuisine to the unmistakable style of Vogue Italia: a lunch set up directly on the catwalk of the Toronto Fashion Week.
In a place where usually models walk on the runway and professionals and curious join all together the big crowd, a long table decorated with flowers hosted journalists, bloggers and fashion experts for a moment of pleasant conviviality inspired by the best of Italian cuisine and accompanied by S.Pellegrino sparkling mineral water.