ITALIAN INSPIRATION N°1

ITALIAN INSPIRATION N°1

“Practice The Art of Fine Food Every Time you Can” is the claim of the new S.Pellegrino ADV campaign launched worldwide: an intriguing short movie shot in China by the famous South African film director Antony Hoffman, featuring the talented Italian actor Pierfrancesco Favino.

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THE MOVIE

The new international communication campaign develops the S.Pellegrino “Live in Italian” concept using a contemporary scenario and a luxury skyscraper hotel in Shanghai. Here, the passion for food and Italian conviviality leads the protagonist to create a memorable experience with two other hotel guests: cooking and eating spaghetti in the closed hotel restaurant, for a moment of pleasure and togetherness.

THE DIRECTOR

Antony Hoffman is one of the most acclaimed commercial directors and has worked on high-profile global campaigns for many leading brands. He is renowned for his visual storytelling style, for which he received a Gold Lion at The Cannes Lions International Advertising Festival.

THE ACTOR

Piefrancesco Favino is the actor that best represents Italy and the S.Pellegrino values and styles worldwide. He has acted in theatre, cinema and TV in Italy ─ with Giuseppe Tornatore and Gabriele Muccino among others ─ as well as in the USA with directors such as Ron Howard, Spike Lee, Andrew Adamnson, and recently Marc Forster with Brad Pitt.