“Live in Italian” is the core concept of the S.Pellegrino brand communication, also key to the new international ADV Campaign launched in 2013. A short movie shot in Shanghai by award-winning commercial director Antony Hoffman features actor Pierfrancesco Favino, an international icon that best represents Italian values.
Elegant story-telling and dynamism characterize the core essence of the brand’s latest communication, displayed to great advantage by a classy layout of stylish black and white photographs. The quintessence of the 2010 S.Pellegrino campaign is “Live in Italian”, a concept that has been uniquely rendered by world-famous photographer Elliott Erwitt. An amazing sequence of various S.Pellegrino-inspired moments ─ the pleasure of food and sharing, as well as friends and family, – were shot in a documentary style by the expert hand of the great American photographer.
View in portrait mode.