S.Pellegrino just launched worldwide a new international ADV campaign based on the claim “Practice The Art of Fine Food Every Time you Can”: an intriguing short movie shot in China by the famous film director Antony Hoffman from South Africa, featuring the talented Italian actor Pierfrancesco Favino.
The new international communication campaign develops the S.Pellegrino “Live in Italian” concept using a contemporary scenario, in Shanghai. Here, the passion for food, conviviality, authenticity and a pich of Italian creativity lead the protagonist to create an unexpected, extra-ordinary experience.
"We wanted to spread a clear and direct idea: S.Pellegrino inspires everyone to experience the Italian art of living everywhere in the world” said Fabio Degli Esposti, Sanpellegrino International Business Unit Director.
“I never worked before in a commercial” added Pierfrancesco Favino ”but the values represented worldwide by S.Pellegrino drove me to participate in the project: work, tradition, history and the ability to export a positive idea of Italy. I hope one day the same idea may be connected with me as well."
Click here to know more about the new ADV campaign and the film
Sanpellegrino Café Society Competition: an exciting and creative idea from faraway Australia, a competition that involves a number of selected cafes in Melbourne and Sydney and the students of the Metropolitan Universities, with the aim of capturing, through photos and via a theme that changes each year, the atmosphere of the Café Society. By this term we mean the young intellectuals that gathered at the cafes of NY, Paris, London or Vienna at the turn of the last century to discuss politics, art and other subjects.
What still remains of that time are the spirit of conviviality and the pleasure of the café ritual, which is still very much alive amongst young Australians.
And when it comes to conviviality, there is nothing better than S.Pellegrino (water and sparkling fruit beverages) and Acqua Panna, to share whilst chatting or reading the papers.