S.Pellegrino just launched a new international campaign, “Practice The Art of Fine Food Every Time you Can,” with a short movie shot in China by famous South African film director Antony Hoffman and featuring the talented Italian actor, Pierfrancesco Favino.
The new campaign develops S.Pellegrino’s “Live in Italian” concept with a contemporary Shaghai setting. There, the passion for food, conviviality, authenticity and a pinch of Italian creativity lead the protagonist on a journey to create an unexpected, extraordinary experience.
"We wanted to spread a clear and direct idea: S.Pellegrino inspires everyone to experience the Italian art of living everywhere in the world” said Fabio Degli Esposti, Sanpellegrino International Business Unit Director.
“I never worked [in a commercial before],” added Pierfrancesco Favino, ”but the values represented worldwide by S.Pellegrino drove me to participate in the project: work, tradition, history and the ability to export a positive idea of Italy. I hope one day the same idea may be connected with me as well."
Click here to know more about the new campaign and the film.