"The Journey of Water": NERI&HU
At the hands of Neri&Hu, an iconic label is transformed, and a new dimension is added to the century-old story the S.Pellegrino bottle.
Lyndon Neri and Rossana Hu are the Founding Partners of Neri&Hu Design and Research Office, an inter-disciplinary architectural design practice based in Shanghai and London. They were named EDIDA Designers of the Year 2017, Interior Designers of the Year of Iconic Awards 2017 and Wallpaper* Designers of The Year 2014. They won AR Awards for Emerging Architecture 2010 by Architectural Review (UK) and were one of the Design Vanguards in 2009 by Architectural Record (US).
"The Journey of Water" is a first for the designers to work in collaboration with Giulio Cappellini and S.Pellegrino.
Neri&Hu provide their unique interpretation of the famous S.Pellegrino mineral water label, in which they explore the theme of Clouds: one of the essential stages in the formation of water. The result is an iconic mineral water bottle transformed into an image composed entirely of dots, representing the basic molecules of water.
A closer inspection reveals these ‘molecules’ manifest into the different phases of its transformation in the air: from moisture droplets, to the clouds, and subsequently into rain.
Chinese by heritage but international in outlook, Neri&Hu have collaborated with numerous brands since opening their practice. Some of these include Agape, Arflex, Artemide, Classicon, Concrete LCDA, Fritz Hansen, Gandia Blasco, JIA, LEMA and MOOOI.