TOP ARCHITECTS COMPETE TO REDESIGN A HOME FOR S.PELLEGRINO® SPARKLING NATURAL MINERAL WATER
Earlier today four of the world’s most distinguished architecture firms presented their futuristic projects in an exciting step toward the redesign of the S.Pellegrino factory on the site of its original plant in northern Italy, where the natural mineral water has been bottled since 1899.
The event, held in San Pellegrino Terme, was the culmination of an international-scale tender to secure a truly innovative project that not only conveys an artistic vision, but also sets new standards in terms of efficiency and compliancy to environmental sustainability, all while providing a favorable working environment.
The event involved presentations by four architecture firms:
BIG (Bjarke Ingels Group)
The renowned Copenhagen and New York-based firm, famous for its innovative VIA 57 West in New York, the 2016 Serpentine Gallery in London, the Shanghai Expo Danish Pavilion as well as the under construction Google Campus and Two World Trade Center building in New York.
Their proposal embraces and enhances the architecture of the existing factory while at the same time forming an elegant framework that will allow the visitors to sense the power and purity of the surrounding Alpine nature.
Founding partner Bjarke Ingels explained: “Shaped by the serpentine run of the Brembo river and the sloping Alpine mountainsides, our proposal for the new S.Pellegrino Campus inherits its narrative structure from the landscape of the Brembana valley. Like an aquatic equivalent of a wine cellar, the repeating archways expand and contract to create the narrative framework for the pure taste of the mineral water, in an environment characterised by lightness, openness and transparency.”
This internationally awarded and renowned Dutch-based firm was behind the El Mirador in Madrid, and Rotterdam’s Market Hall, the Netherlands Pavilion for the World Expo 2000 in Hannover, the Spijkenisse Book Mountain, DNB Headquarters and Bjørvika Barcode Masterplan in Oslo.
Their project includes transparent ceilings and floors plus a layer of water on the roof that echoes the key use of the building.
The MVRDV co-founder explains: “We turn the factory even more into a star. We dream about a factory that enlarges its transparency, its honesty, its relation with the landscape…A new transparent star floats over the factory and the valley.”
The Oslo & New York based firm is known for its iconic buildings that include the San Francisco MOMA, the Bibliotheca Alexandrina in Egypt, the National September 11 Memorial Museum Pavilion in New York and Oslo Opera House.
Their project focuses on integrating the new factory into the area both physically and visually with a stainless steel mesh that adapts to the contours of the buildings and takes on new forms depending on viewing angle.
Cofounder Kjetil Thrædal Thorsen explained: "The history of S.Pellegrino and its water is in itself strong enough to create a successful future. Snøhetta has drawn its inspiration for the project from this fact, just emphasising the extraordinary values already embedded in S.Pellegrino, its nature, in the water and its international standing."
aMichele De Lucchi
Architetto Michele De Lucchi (aMDL) is the Milan-based architectural office behind the impressive Pavilion Zero at Milan Expo 2015, the Neues Museum interior and graphic design in Berlin, the Ministry of Justice of Georgia and Alitalia Headquarters in Rome.
The firm’s project is organised around four key themes explains Michele De Lucchi: “To be natural, to be pure, to be conscientious, to be cool”. Designed to blend into the local surroundings the building will utilise transparent white glass facades and an external ‘water theatre’.
The four competing projects will now be judged by a committee curated by Professor Luca Molinari and comprised of Marco Settembri, Executive Vice President Nestlé S.A., Head of Nestlé Waters, Magdi Batato, Executive Vice President Nestlé S.A., Head of Operations, Stefano Agostini, President & CEO of Sanpellegrino in addition to international personalities.
The winning project is expected to be announced around the end of September.
Updates on project phases will be available on www.sanpellegrino.com and on S.Pellegrino’s social media channels with the hashtag #SanPellegrinoNewHome.