ITALIAN INSPIRATION N°1
“Practice The Art of Fine Food Every Time You Can” is the claim of S.Pellegrino’s new international campaign. To launch this campaign, the famous South African film director Antony Hoffman shot a short movie in China, featuring the talented Italian actor Pierfrancesco Favino.Watch the video
The S.Pellegrino “Live in Italian” campaign’s short film is set in a contemporary, luxury skyscraper hotel in Shanghai. There, the passion for food and Italian hospitality leads the protagonist on a journey to create a memorable experience with two other hotel guests. They cook and eat spaghetti in the empty, closed hotel restaurant, sharing a moment of pleasure and enjoyment.
Antony Hoffman is one of the most acclaimed commercial directors and has worked on high profile global campaigns for many leading brands. He is renowned for his visual storytelling style, for which he has received a Gold Lion at The Cannes Lions International Advertising Festival.
Piefrancesco Favino best represents Italy and S.Pellegrino’s values and style. He has acted in theatre, cinema and TV in Italy with Giuseppe Tornatore and Gabriele Muccino among others as well as in the US with directors such as Ron Howard, Spike Lee, Andrew Adamnson and more recently, Marc Forster (with Brad Pitt).