“Live in Italian” is the core concept of S.Pellegrino’s brand communication and key to the new international campaign. As part of this campaign, award-winning commercial director Antony Hoffman shot a short movie in Shanghai by featuring actor Pierfrancesco Favino, an international icon that best represents Italian values.
The essence of the 2010 S.Pellegrino campaign is “Live in Italian,” a concept uniquely interpreted by world famous photographer, Elliott Erwitt. It is characterized by elegant storytelling and vitality and displayed by stylish black and white photographs. The great American photographer used documentary-style shots in an amazing sequence of S.Pellegrino-inspired moments depicting food, friends and family.
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