The Life Deliziosa
The international advertising campaign launched by Sanpellegrino in 2015 to promote the brand's sparkling fruit beverages invited its audience to live "The Life Deliziosa". In other words, to drink in all the wonderful things that surround us, and fully enjoy each moment life offers.
Bringing an Italian touch to the world
Ever since Sanpellegrino launched its first sparkling fruit drink back in 1932, the brand's colourful beverages have been accompanied by equally colourful images, which illustrate the development of the range and the evolution of style across the decades.
Announcing Aranciata S.Pellegrino
The launch of Aranciata S.Pellegrino in 1932 was accompanied by large-scale consumer advertising campaign, focusing on the traditional properties of mineral water and the innovative flavour obtained by adding orange juice. Its surprisingly novel taste made it an instant success around the world.