The unique Italian taste of Sanpellegrino and TOILETPAPER limited editions
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The unique Italian taste of Sanpellegrino Italian Sparkling Drinks has been known and loved around the world since 1932. More recently, the irreverent art collective TOILETPAPER, founded by Maurizio Cattelan and Pierpaolo Ferrari, has become renowned for creating its own uniquely Italian interpretations of taste.
So it made perfect sense for the two brands to join forces in 2020 to celebrate Italian taste and creativity, by releasing a Limited Edition set of Sanpellegrino cans in Italy.
The exclusive graphic designs for Sanpellegrino Aranciata, Sanpellegrino Aranciata Amara and Sanpellegrino Chinò (the name by which Sanpellegrino Chinotto is known in Italy) were launched in July, replacing the brand's classic packaging over the following months with three designs featuring TOILETPAPER's trademark bright colours, surreal images and pop references.
If you're interested in purchasing the Limited Edition cans, check out the TOILETPAPER website, where you may still be able to find them in a special Sanpellegrino kit.
With this Limited Edition dedicated to three icons of authentic Italian taste, Sanpellegrino combined the creative genius of TOILETPAPER with its own history of creativity, craftsmanship, careful selection of ingredients and innovation. The results added a unique splash of irony to the inimitable taste experience for which Sanpellegrino has always been known.
What's more, in a demonstration that Italian taste and creativity are truly a winning combination, the Limited Edition cans won a gold award in the design category of the 2020 ADCI Awards, a benchmark for creativity and quality in Italian advertising and communication.