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S.Pellegrino goes Immersive at Locarno Film Festival

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This year S.Pellegrino is once again the exclusive water of this year's Locarno Film Festival, as it has been since 2017.

During the 74th edition of the festival, the new special edition S.Pellegrino and Acqua Panna bottles of the Dual Immersive Collection will make their breakout role in Switzerland, after the first big appearance at the Festival de Cannes.

The elegantly sculpted design of each bottle invites diners to savour an immersive augmented reality experience, activated by a QR code on the label, bringing S.Pellegrino's unique sparkle and Acqua Panna's smooth taste to life like never before.

The Dual Immersive Collection bottles will also be the stars of the special dinner, realized in association with S.Pellegrino Sapori Ticino, that will take place on 10 August 2021 in the Piazza Grande Restaurant by S.Pellegrino, a new location created especially for the festival.

The Dual Immersive Collection from S.Pellegrino and Acqua Panna will be also available in high-end restaurants and hotels, as well as from selected online and bricks-and-mortar retailers.

Find out more on the Locarno Film Festival website or by following S.Pellegrino on Instagram and Facebook.