On the evening of October 10th, during the SKY and YouTube’s Fashion Channel premiere globally, S.Pellegrino was proud to partner with the prestigious Green Carpet Fashion Awards 2020, supporting the Art of Craftsmanship Award and the commitment to sustainability.
Hosted by Camera Nazionale della Moda Italiana (CNMI) in collaboration with Eco-Age, this fourth edition of the "Oscars of Fashion" was reinvented as a virtual experience, centred around the theme of togetherness and rebirth. A key ingredient of that experience was the world’s first Digital Green Carpet, the event’s interactive platform, featuring an in-depth look at the sustainable style of iconic global stars, influencers and designers.
During the event, S.Pellegrino partnered with the 'The Art of Craftsmanship Award' - presented by Oscar-winning actor Colin Firth - to honour all the artisans that form the prestigious brand Made in Italy.
Supporting the Green Carpet Fashion Awards is part of S.Pellegrino's ongoing collaboration with Camera Nazionale della Moda Italiana (CNMI), reinforcing the brand's commitment to nourish the future by incorporating a caring attitude in all its business practices. The same caring attitude is central to the concept of craftsmanship, which is why, in the words of Stefano Marini, Sanpellegrino Group CEO: “S.Pellegrino was delighted to partner with 'The Art of Craftsmanship Award' to honour the meticulous care that Italian artisans apply to their everyday work, helping to nourish the future of this fantastic country we live in."
The event was broadcast globally on the YouTube's Fashion Channel on October 10th with a special edition presented by Robert Downey Jr, while Sky broadcast the awards in the UK, Italy, Germany and Austria.