S.Pellegrino, the world’s leading sparkling mineral water with a heritage of 100-plus years of taste and style, is proud, for the second year running, to be the Official Water of the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana) and add its signature sparkle and elegance to Milan Fashion Week 2018, from 21 to 27 February.
The iconic water brand will complement key events and fashion shows organized by the Fashion Chamber, the prestigious association dedicated to promoting the development of Italian Fashion, that celebrates its 60th anniversary of its foundation this year.
During the Milano Moda Donna Fall/Winter 2018-2019 collections, a special exhibition will be inaugurated at Palazzo Reale, sponsored by the Fashion Chamber. The ‘Italiana – Italy Through the Lens of Fashion’ exhibit, aims to illustrate the story of Italian fashion from 1971-2001, with iconic fashion pieces, contemporary art, design objects, photographs and more. S.Pellegrino will be present as the official water at this display of the extraordinary journey of the Italian fashion system during the great Made in Italy era.
Various tastemakers and influencers will join in the Fashion Week celebrations, chronicling their back stage stories via S.Pellegrino’s social media platforms.