S.Pellegrino partners Scuderia Ferrari HP to celebrate the passion that brings people together

The global partnership between S.Pellegrino and Scuderia Ferrari HP unites two Italian brands, both characterized by tradition, attention to detail and innovation, and the ability to bring people together in the name of a shared passion: on one hand, that of taste and conviviality, and on the other, that of performance, emotion and speed.   

S.Pellegrino officially launches a long-term global partnership with Scuderia Ferrari HP. A mingling of tradition, strive for perfection and spirit of innovation, dedicated to celebrating excellence as a collective experience and to inspiring a new generation of consumers to “bring their best” together.  

S.Pellegrino shares much more than its country of origin with Scuderia Ferrari HP: these are two Italian legends born of a tradition based on craftsmanship, a strive for excellence and vision. From the outset, both have shown an ability to unite people by creating moments of authentic connection, emotion and sharing.  A natural match that now witnesses the merging of their stories to bring the world premium events in the name of motorsport, Italian lifestyle, and contemporary culture.  

The partnership between S.Pellegrino and Scuderia Ferrari HP will take the form of a series of exclusive projects combining design, innovation and life experiences. Alongside the Scuderia Ferrari HP and the Ferrari Challenge, the single-marque series launched in 1993, brand collaborations will be created in partnership with the Centro Stile Ferrari, designed to celebrate Italian creativity as a universal language able to speak to different cultures and communities.  Immersive digital experiences will also be launched, targeting a young and curious public, along with international events sure to unite fans and offer unique and inspirational moments worldwide. 

For S.Pellegrino, this partnership means much more than a mere collaboration: it is the start of a new journey. A journey that reinforces the brand’s natural vocation for creating connections, transforming every moment spent at the table into a convivial occasion. Today, alongside Scuderia Ferrari HP, this narration takes on a new value and breathes life into a new expression of shared passion.  

The journey has just begun. And it promises to be a sparkling one.