S.Pellegrino has always enhanced tasteful moments around the table, promoting fine dining culture alongside the world's chefs, a community currently suffering from the effects of the health emergency.
In these challenging times, S.Pellegrino reconfirms its role as long term partner of culinary excellence by launching #SupportRestaurants, a tangible recovery plan to stand side by side with the gastronomy community and help shape the future of the industry together.
Stefano Marini, Sanpellegrino Group CEO, says: “With #SupportRestaurants, we aim to leverage our resources, our global network and our relationships with consumers to provide concrete help across the world."
S.Pellegrino will help chef communities identify new ways of enhancing tasteful moments, at home and in restaurants, and support the next generation of young chefs. The aim is to help manage immediate financial needs and set the foundations for identifying the ‘new normal’ together with the restaurant community.
S.Pellegrino and Acqua Panna are contributing significantly to the three-pronged campaign entitled "50 Best for Recovery" - which will replace this year's 50 Best events - with the goal of providing financial relief where possible, as well as creating and collating helpful resources for restaurant businesses worldwide.