S.Pellegrino is excited to announce its new partnership with Salone del Mobile.Milano, the most highly-regarded tradeshow worldwide for the furniture and design sector. With this new agreement, S.Pellegrino will provide its iconic Italian heritage to Milan Design Week, becoming the official water for this world-renowned event taking place from April 4-9, 2017.
This relationship allows S.Pellegrino and Salone del Mobile.Milano to recognize their common values of creativity, flair, passion and, above all, a commitment to supporting young talent.
S.Pellegrino will take part in the celebration of the 20th anniversary of SaloneSatellite, the first event which focuses on young designers and is considered one of the world’s leading forums for manufacturers, talent scouts and promising young talent. The event’s establishment in 1998 was essentially a declaration of faith in the creative potential of designers under 35, the same faith that inspired S.Pellegrino to create S.Pellegrino Young Chef, a global competition for the world’s most talented chefs under 30, now taking applications for its third edition.
The world’s most recognized designers will come together to celebrate the inauguration of SaloneSatellite on April 4. At this exciting event, Alessandro Rapisarda, winner of S.Pellegrino Young Chef Italy 2016, will cook an exquisite dinner in honour of the occasion.
Ultimately, with this partnership, S.Pellegrino expands its world from gastronomy to design, continuing its mission to inspire all aficionados of the sparkling mineral water to live life in good taste.
Throughout the year, exclusive design-focused digital content will be published on S.Pellegrino Itineraries of Taste, the global online platform designed for food and travel enthusiasts in search of astonishing experiences.
Don’t miss any of the action: follow S.Pellegrino during Milan Design Week on social channels using #Sanpellegrino and #SPTaste.