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S.Pellegrino® campaigns

Over the years, S.Pellegrino has always sought to communicate authentic Italian values in its advertising. Here's a quick look at some famous campaigns from the past.

2013 - Live in Italian, the short movie

The core concept of the brand's communication for many years, “Live in Italian” was also the title of a 2013 short movie. Set in a luxury hotel in Shanghai, it follows a protagonist whose passion for Italian food and conviviality leads to a memorable dining experience with two other guests, illustrating the campaign claim: "Practice the art of fine food every time you can”.

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The director

South African director Antony Hoffman is renowned for his visual storytelling style, for which he received a Gold Lion at The Cannes Lions International Advertising Festival.

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The actor

A well-known figure in theatre, cinema and TV in Italy and beyond, Pierfrancesco Favino best represents Italy and S.Pellegrino’s values and style.

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2010 - Elliott Erwitt's memorable moments

Elegant storytelling and dynamism have always characterized the brand's communication, and this is clear to see in the stylish black and white photographs of the 2010 campaign. Using a documentary style, world-famous photographer Elliott Erwitt captured an amazing sequence of S.Pellegrino-inspired moments depicting the pleasures of food and sharing, friends and family.

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2001 - Live in Italian

In 2001, S.Pellegrino launched the Live in Italian campaign, featuring timeless black and white images to communicate the values, feelings, emotions, lightness and joy of living the Italian way. The campaign closely reflected the world S.Pellegrino represents, capturing the imagination of the public so effectively that it continued successfully for many years.

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1990s - On the world's best tables

This international campaign from the 1990s was designed to highlight the fact that S.Pellegrino mineral water can be found on the tables of the finest restaurants all over the world, from Milan to San Francisco. Produced in a variety of languages, the campaign showed a series of S.Pellegrino bottles featuring images of well-known locations in different cities. Each advertisement named the city and the restaurant before declaring its preference for S.Pellegrino, the international mineral water.

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