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S.Pellegrino campaigns

Over the years, S.Pellegrino has always sought to communicate authentic Italian values in its advertising. Here's a quick look at some famous campaigns from the past.

2013 - Live in Italian, the short movie

“Live in Italian” is the core concept of the S.Pellegrino brand communication, also key to the new international ADV Campaign launched in 2013. A short movie shot in Shanghai by award-winning commercial director Antony Hoffman features actor Pierfrancesco Favino, an international icon that best represents Italian values.

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The director

Antony Hoffman is one of the most acclaimed commercial directors and has worked on high-profile global campaigns for many leading brands. He is renowned for his visual storytelling style, for which he received a Gold Lion at The Cannes Lions International Advertising Festival.

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The actor

Piefrancesco Favino is the actor that best represents Italy and the S.Pellegrino values and styles worldwide. He has acted in theatre, cinema and TV in Italy ─ with Giuseppe Tornatore and Gabriele Muccino among others ─ as well as in the USA with directors such as Ron Howard, Spike Lee, Andrew Adamnson, and recently Marc Forster with Brad Pitt.

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2010 - Elliott Erwitt's memorable moments

Elegant storytelling and dynamism characterize the core essence of the brand’s latest communication, displayed to great advantage by a classy layout of stylish black and white photographs. The quintessence of the 2010 S.Pellegrino campaign is “Live in Italian”, a concept that has been uniquely rendered by world-famous photographer Elliott Erwitt. An amazing sequence of various S.Pellegrino-inspired moments ─ the pleasure of food and sharing, as well as friends and family, – were shot in a documentary style by the expert hand of the great American photographer.

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2001 - Live in Italian

In 2001, S.Pellegrino launched the Live in Italian campaign, featuring timeless black and white images to communicate the values, feelings, emotions, lightness and joy of living the Italian way. The campaign closely reflected the world S.Pellegrino represents, capturing the imagination of the public so effectively that it continued successfully for many years.

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1990’s - On the world's best tables

This international campaign from the 1990s was designed to highlight the fact that S.Pellegrino mineral water can be found on the tables of the finest restaurants all over the world, from Milan to S.Francisco. Produced in a variety of languages, the campaign showed a series of S.Pellegrino bottles featuring images of well-known locations in different cities. Each advertisement named the city and the restaurant before declaring its preference for S.Pellegrino, the international mineral water.

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