"Water is fluid, soft, and yielding. But water will wear away rock, which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overcome whatever is rigid and hard. This is another paradox: what is soft is strong."
Lao-Tzu 600 B.C.
It all begins in the sky, from the clouds. Using an artistic style deeply rooted in their Chinese heritage, Neri&Hu add a new dimension to the century-old S.Pellegrino brand. The image is composed entirely of dots, representing the fundamental unit, the water molecule. Each phase of its transformation is seen: moisture in the air forms clouds and falls as rain.