S.Pellegrino partners with Milan Design Week
S.Pellegrino is excited to announce its new partnership with Salone del Mobile.Milano, the most highly-regarded point of reference worldwide for the furniture and design sector. With this new agreement, S.Pellegrino will provide its iconic Italian design heritage to Milan Design Week becoming the official water for this world renowned event which takes place from 4 to 9 April 2017.
With this agreement, S.Pellegrino and Salone del Mobile.Milano recognise their common values of creativity, flair and passion and, above all, a commitment to promote young talent.
S.Pellegrino will take part in the celebrations of the 20th anniversary of SaloneSatellite, the first event to focus on young designers which is now considered one of the world’s leading forums for manufacturers, talent scouts and promising young talent. The event’s establishment in 1998 was essentially a declaration of faith in the creative potential of designers under 35, the same faith that inspired S.Pellegrino to create S.Pellegrino Young Chef, a global showcase for the world’s most talented chefs under 30, which is now taking applications for its third edition.
The world’s most recognised designers will come together during to celebrate the inauguration of SaloneSatellite on 4 April. At this special event Alessandro Rapisarda, winner of S.Pellegrino Young Chef Italy 2016, will create a very special dinner in honour of the occasion.
With this partnership S.Pellegrino expands its world from gastronomy to design, continuing its mission to inspire all aficionados of the sparkling mineral water to live life in good taste.
Throughout the year exclusive design focused digital content will be published on S.Pellegrino Itineraries of Taste, the global online platform designed for food and travel enthusiasts in search of extraordinary experiences.
Don’t miss any of the action: follow all the updates from S.Pellegrino during Milan Design Week on social channels using #Sanpellegrino and #SPTaste.