“Practice The Art of Fine Food every Time you Can” is the claim of the new S.Pellegrino ADV campaign just launched worldwide: an intriguing short movie shot in China by the famous film director Antony Hoffman from South Africa, featuring the talented Italian actor Pierfrancesco Favino.
The new international communication campaign develops the S.Pellegrino “Live in Italian” concept using a contemporary scenario, a luxury skyscraper hotel in Shanghai. Here, the passion for food, conviviality, authenticity and a pich of Italian creativity lead the protagonist to create an unexpected, extra-ordinary experience together with two other hotel guests: to cook and eat a spaghetti dish in the closed restaurant of the hotel, enjoying the pleasures of taste and togetherness.
Antony Hoffman is one of the most acclaimed commercial directors and has worked on high profile global campaigns for many leading brands. He is renowned for his visual storytelling style for which he received a Gold Lion at The Cannes Lions International Advertising Festival.
Piefrancesco Favino is the actor that best represents Italy and S.Pellegrino values and styles worldwide. Acting theatre, cinema and tv, he has worked in Italy - with directors such as Giuseppe Tornatore and Gabriele Muccino - as well as in the USA with directors such as Ron Howard, Spike Lee, Andrew Adamnson and recently Marc Forster, together with Brad Pitt. Click here to watch the film Click here to explore the backstage gallery