Antony Hoffman for S.Pellegrino




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  1. The Art of Living in Italian
  2. Lifestyle
  3. Italian Ambassador
  4. Int'l ADV Campaign

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Int'l ADV Campaign

“Live in Italian” is the core concept of S.Pellegrino brand's communication, also the key to the new international ADV Campaign launched in 2013 worldwide. A short movie shot in Shangai by awarded commercial director Antony Hoffman features actor Pierfrancesco Favino, an international icon that best represents Italian values.

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It follows the same elegant storytelling of the previous 2010 ADV Campaign signed by the world-renowned American photographer Elliott Erwitt. Erwitt was able to convey the brand’s values creating an amazing sequence of different S.Pellegrino-inspired moments - savouring food, enjoy friends’ company and the pleasure in sharing – through a documentarist style. 

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