S.Pellegrino just launched worldwide a new international ADV campaign based on the claim “Practice The Art of Fine Food Every Time you Can”: an intriguing short movie shot in China by the famous film director Antony Hoffman from South Africa, featuring the talented Italian actor Pierfrancesco Favino.
The new international communication campaign develops the S.Pellegrino “Live in Italian” concept using a contemporary scenario, in Shanghai. Here, the passion for food, conviviality, authenticity and a pich of Italian creativity lead the protagonist to create an unexpected, extra-ordinary experience.
"We wanted to spread a clear and direct idea: S.Pellegrino inspires everyone to experience the Italian art of living everywhere in the world” said Fabio Degli Esposti, Sanpellegrino International Business Unit Director.
“I never worked before in a commercial” added Pierfrancesco Favino ”but the values represented worldwide by S.Pellegrino drove me to participate in the project: work, tradition, history and the ability to export a positive idea of Italy. I hope one day the same idea may be connected with me as well."
Click here to know more about the new ADV campaign and the film